SEO Plan
Get Found with SEO Strategies that Work
Why Use SEO in Panama?
If you are looking to be on the first page of search results, search engine optimization is what makes it possible. Google, as well as the other search engines, want you to optimize your website in such a way that they know what each page is about. This, in turn, helps the search engines return results relevant to what the searcher is looking for.
Websites that are better optimized have a higher chance of making it to the #1 position. As an SEO company, our goal is to help you get as close to the #1 position as possible. We do this by staying up to date with search engine algorithm changes and implementing effective, proven SEO strategies that are Google-friendly.
A website is just the first step to having a successful Internet marketing strategy. Different market demographics, niches, product types, marketing styles, business models, and other criteria demand an individualized strategy for each website.
Optimized Corporation offers a complete SEO Plan in Panama for anyone looking to rank in search engines. To use the full potential of your website it must be able to be found online.
Our SEO package in Panama not only helps to increase your visibility.
An SEO (Search Engine Optimization) strategy is necessary to increase your online presence. Users research your services and products through search engines like Google before making a purchase.
So to increase organic ranking, we take a look at your business, what you’ve done, how you’re positioned in the local industry, and what needs to be done to increase your visibility in search engines to drive more traffic. We take a deep dive and review all aspects of your online presence. We analyze with our search engine optimization services in a comprehensive manner, customizing based on your specific needs and priorities, while looking at the ever-changing search landscape.
For a good online presence you need to rank in the top 10 results for keywords.
We have experts within our team to help you in your web positioning plan.
The cost of getting to the top of Google search results depends mainly on the time it takes to get there. For example, it will take much longer if you are in the travel or real estate business compared to being a specialist in providing rare goods and services due to the amount of competition.
Leave us your contact information
We are one click away from transforming your digital marketing with a customized plan.
How to choose the best SEO plan for my company?
We offer search engine optimization (SEO) services for small, medium and large businesses in Panama. As an expert web positioning agency Panama, we have a variety of tools to analyze and monitor the performance of your website and with them, we can assess what your specific website requirements are.
We are an online marketing company with a results-oriented mindset, constantly striving to increase the number of our clients’ services that appear on the top pages for a relevant search on Google, as higher-ranking search results enjoy significantly more website visitors.
Technical SEO
There is nothing highly technical about technical SEO. You don’t need programming skills to carry out this work, just an understanding of how Google operates.
Technical SEO should come as part of every newly delivered website, but in 90% of cases it doesn’t. If your website doesn’t follow technical SEO guidelines, it’s unlikely to be successful in Google search results.
Technical SEO should be done only ONCE, but the cost will depend in part on the number of pages on your website.
Website loading speed
It’s pretty obvious that visitors won’t wait more than a couple of seconds for a website to load, but the situation is about to get worse as Google is flagging websites in search results as “Slow Loading.” Who’s going to click on a slow loading website?
Whoever develops your website should follow a few basic rules (assuming your website will be built using a content management system like WordPress):
- Choose a template and page builder that load quickly (it’s hard to recover if a bad choice is made at this point)
- Use the minimum amount of fast loading plugins
- Install your website on a fast server
- Add speed functionality, such as caching, once the website is live
Google puede encontrar su sitio web
Sin dar demasiados detalles técnicos aquí, se debe instalar un archivo robots.txt en su sitio web para que los robots de los motores de búsqueda puedan rastrear su sitio web para descubrir su contenido.
Otras técnicas útiles para ayudar a Google a descubrir su sitio web son:
- Tener un archivo de mapa del sitio en su servidor que enumera las páginas de su sitio web
- Tener una estructura de navegación muy clara en su sitio web que Google encontrará fácil de seguir
Avoid broken links
One sure thing that will drive visitors away from your website is broken links. Broken links can be located using a free tool like https://www.brokenlinkcheck.com These broken links need to be fixed during the technical SEO project.
Avoid duplicate content
It’s hard enough to rank your website, without confusing Google by repeating the same content on multiple pages. This is especially hard to avoid when you’re targeting multiple locations in the same language.
A tool like this http://www.siteliner.com will help you find duplicate content on your website.
Another duplicate content issue is when someone has copied text, word for word, from another website. Google will only index the same content once, and if your content wasn’t indexed first, then the duplicate content page won’t do you any SEO good.
Your website is secure – https
HTTPS ensures that no one can intercept the data being sent between the browser and the site. So, for example, if people log in to your site, their credentials are safe.
You need an SSL certificate to implement HTTPS on your site. Google recognizes the importance of security and therefore made HTTPS a ranking signal – secure websites rank higher than their insecure counterparts.
You can check if your website is HTTPS by looking for a padlock or the words “not secure” on the left side of your browser’s search bar.
In addition to Google punishing insecure websites, not having SSL will cause many visitors to leave your website immediately.
Other technical SEO activities
There are many other technical activities that need to be covered, which we will not detail on this page. Such as:
- International websites use hreflang tags
- Using structured data
- Using the correct metadata.
Initial SEO: Content as a cornerstone
You need to make it very clear to Google what the main products or services you offer are.
You need a cornerstone content page for each product or service. There will typically be around 7 products or services, but there could be many more.
In English, these pages could need up to 2000 words to rank on the first page of Google if you are in a competitive industry. In other languages, 1000 words on a page may be enough.
They should summarize each of the sub-services offered on the cornerstone content page, and use headings to break up the content. As an example, on this page, we are discussing SEO pricing, so we have sections for each of the different SEO activities that have costs associated with them.
- Technical SEO
- Initial SEO
- Ongoing SEO
Cornerstone content (initial SEO), like technical SEO, only needs to be done once, but it needs to be done correctly by an SEO specialist.
Ongoing SEO: A Long-Term Race
The amount of ongoing SEO you will need to do will depend a lot on the level of your competition. Ongoing SEO is a monthly plan that basically has two goals:
- Add more unique and useful content to your website and link it to cornerstone content
Build links from external websites that Google ranks highly and are related to your business - For a niche business, you may start seeing results in 3 months, but for mainstream sectors you will need to budget at least 6 months to see results.
- So basically, ongoing SEO activities will have a major impact on your SEO costs more than technical and upfront SEO activities.
Does SEO and SEM in marketing include Social Networks?
SEO, SEM and Social Media are all part of a comprehensive marketing strategy with the goal of continuing to grow your business. These are the pillars for positioning your brand on the web.
Each one is implemented separately since it responds to different specific objectives, although the final goal: increasing sales is the same for all three strategies.
Search engine optimization is a process in which you improve the quality of your website content with the goal of improving your search engine rankings. By targeting the right keywords, we can help you increase qualified traffic to your site so you can get more customers and grow your business.
The three elements working in synergy are responsible for promoting your products and services, helping to increase sales by marketing to potential customers.
How is the SEO Plan implemented in Panama by Optimized Corporation?
The first thing we will do is analyze your product or service to understand the following points:
- What products/services will be offered?
- Who will be the target customers?
- How will the products/services reach them?
Afterwards, we will always do research on the digital market, our SEO specialists will identify terms and keywords that users will use when searching for your products and services.
With all this data, we will provide you with an SEO proposal so that you can evaluate the project and how it fits the needs and requirements of your business.
Creating an international SEO strategy
Users in Panama have different preferences than those in Germany, Chile, or Australia. What could be an extremely effective marketing plan in one country could fail if copied without adapting it to the culture of that country.
Search engines react to basic SEO strategies at a local level, but if we are thinking about an international panorama, we must thoroughly investigate the target audience and adopt a holistic approach to understand what cultural differences exist that will affect the competitive landscape.
One of the elements to take into account is the language. You should avoid directly translating the language of your native site into the target language. A content study process is required to translate keywords to how the region talks about its products.
SEO success stories
Print Shop is the leading digital printing company in Panama. Before starting with our SEO plan in Panama, their website was not well positioned in search results.
Optimized built a new website for the company using WordPress and various tools that facilitated the implementation of the strategy. Simultaneously, a study of the most used keywords for the digital printing industry by the Panamanian public was carried out.
We employed a holistic view of user intent both before and after the click; understanding of campaign objectives, strategy and structure; and creating a dynamic experience.
Digital marketing is more than just being seen online. It’s cutting through the online noise to drive action. Our team of digital strategists ensures that your brand’s products are in the right place at the right time to capture leads in the digital space.
Our website optimization team designs and develops experiences for on-site and proxy (hosted) solutions, including a custom landing page hosting and testing platform. As UX ties directly to conversions, we provide UX consultations, ensuring that the site flow meets consumer expectations and that the taxonomy is optimized for intent.
In this way, an Initial SEO website was created that had the necessary factors to occupy the best positions in the organic search engine rankings. These initial activities were complemented by an Ongoing SEO strategy and Google Ads to have an immediate ranking in the search engine in the short term and work on the long-term strategy with SEO positioning.
This website is in the top search for many keywords related to its industry such as catalog printing, business card printing, etc.
Creating an SEO strategy for Panama
The ultimate goal is that your website becomes more search engine friendly by optimizing the site for those specific keywords.
A lot has changed over the years when it comes to how search engines rank web pages. The ultimate goal of a search engine is to provide the best results for the end user. To do this, it crawls millions of websites and then returns the results that best reflect what the user was searching for.
Something we want to highlight is that you can cancel at any time. We don’t lock you into a contract! With our SEO you can typically see improvements in your rankings within the first 6 months of service. SEO takes time and we are very confident in the quality of our work and our process.
We have three SEO package options in Panama, designed to provide you with effective solutions to your requirements. These plans may include the following steps:
1. Campaign Setup
- Extensive Site Analysis.
- Double Content Review.
- Initial Backlink Analysis.
- Google Penalty Review.
- Mobile Usability Review.
- Competition Analysis.
2. Identifying the 10 “core” keyword phrase groups to target (based on target market, target audience, and competitor site analysis).
3. Identifying and optimizing relevant content pages for search engines, including assistance with creating new search engine friendly landing pages.
4. Optimizing for target keywords
- Title and meta tag optimization.
- Content optimization.
- Page speed optimization and analysis.
- HTML code cleanup and optimization.
- Internal link structuring and optimization.
5. Content Optimization
Content optimization is the process of enriching your websites content with targeted SEO keywords and strategically placing them within your content. Optimized content will help search engines identify the topic of your pages and rank them more highly. The more relevant your content is to user queries, the more visibility your site will have
Our content strategy permeates all client assets that require visibility, including commerce, local, app, video, and voice markets, as the strategy requires. We drive partnerships with all content stakeholders to ensure business alignment.
6. Monthly Reporting and Analysis
We deliver monthly positioning and traffic reports that outline the performance of your SEO service. These will give you a glimpse of the results achieved.
