Pay per Click Package
Pay Per Click Campaigns in Panama
Only a carefully planned and managed Pay per Click Package in Panama will reach your business goals. We will help you choose, set-up and optimise your Pay per Click Package in Panama.
A pay per click (PPC) campaign is a highly targeted form of advertising. Offering high quality advertisements to your target audience will lead to a successful PPC campaign. Ideally you would reach exactly the right audience that is keen to know more about your products or services and pay as little as possible for the clicks. That is why it requires an expert to run an efficient PPC campaign.
Our Pay per Click Package in Panama team has a deep understanding of how PPC works and we have mastered the skills of audience targeting, keywords, writing persuasive ad copy and tracking of your campaigns.
What is a Google Ads campaign?
Previously known as Google Adwords, it is a platform that allows you to run Pay Per Click (PPC) advertising campaigns on different Google services in two modalities: Search and Display.
Search ads allow you to show your business to users who are actively searching for the keywords you selected. If you own a furniture business, you want your ad to appear every time a user types “furniture sales in Panama” into the search engine.
These ads allow you to capture potential customers who are looking for information about your business and are in the research stages for the different options offered by the market. Text ads are marked with a small “Ad” label next to it.
Display ads are placed as images or banners on websites that your target audience might visit. Following the example above, a furniture business might want to promote itself on specialized interior design blogs.
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Management Plan - First Month
- Google Ads Account Setup
- Competitor Ad Analysis
- Campaign and ad group structure
- Keyword List Setup
- Content writing for Ads
- Keyword List Optimization
- Budget and auction management
- Landing page optimization
- Setting up tracking code
- Google Analytics Code Setup
- Monthly performance reports
What is the price of an ad on Google?
The short answer depends on what your competition is developing in their search engine marketing strategy in Panama. The long answer is that Google Ads can be a bit expensive if you are in a highly competitive business, such as the hotel industry in Panama, many hotels not only compete with their national rivals, but with specialized reservation sites that have large budgets to invest in traditional and online advertising.
At Optimized Corporation we have developed a methodology that allows us to help our clients in highly competitive industries. The key is to make an optimized and well-designed Google Ads campaign focused on specific niches within your target audience.
Also one of the advantages of using Google Ads is that we can restrict your daily budget, maximum bids per click and more to control the budget penny by penny.
Why advertise on Google in Panama?
One of the great benefits of search engine marketing, especially on Google, is that it is 100% measurable, unlike traditional advertising on TV or radio, which requires expensive market research to measure.
It is also flexible, because it responds to keywords that identify the business or brand to be promoted, for example “furniture sales in Panama”, “furniture store in Panama” or “sofas sales in Panama”, the possibilities are as wide as the products or services your business offers.
The biggest difference between people who find a business through Google Ads and people who find it with other forms of online advertising is their intention.
On social media, people are not actively searching for ads. They are not looking for solutions to the problems that affect their lives. They are looking for baby pictures and vacation photos and family updates. And when they receive an ad they don’t want to see, there is a possibility of what they consider more of a nuisance than a solution.
This is what differentiates Google Panama marketing from social media. Remember, it’s the thought that counts!
Types of ads in Google
These are some of the ad types that we can offer as a Google Ads agency and Google partner:
Search
Search ads are text ads that appear on Google results pages. As an example, a search for “flower delivery” returns results marked as ads.
These were the first ads offered by the Google Adwords service. The benefit of Search ads is that you are showing your ad where most people search for information first: on Google. And Google shows your ad in the same format as other results (except for denoting it as an “Ad”) so that users are used to seeing and clicking on the results.
The search network, which includes Google search results pages, other Google sites like Maps and Shopping, and partner sites.
Display
This type of Google Ads Panama ad takes advantage of the large number of websites that want to make money from their content to display their ads. The benefit to the website owner is that they get paid per click or impression on the ads, while the benefit to advertisers is that they can get their content in front of audiences aligned with their personas.
They are typically image ads that draw users’ attention away from the content on the web page.
And there are a variety of different ways they appear. First, your ad can appear on third-party websites as a banner, and also on other sites like YouTube, Blogger, and Gmail, in addition to thousands of partner websites on the Internet.
Video
It’s one of the newest Google Adwords advertising services and the most complex so few Google advertising agencies offer it (or do it well). Video ads are shown before or after (and sometimes in the middle of) YouTube videos. Remember, YouTube is also a search engine.
The right keywords will put you in front of a video, interrupting the user’s behavior just enough to grab their attention so you have very little time to grab their attention and the setup has to be perfect.
How does Google Ads work?
Google Ads works on an auction system, which takes place every time a user performs a keyword search.
To win the auction and see your Google ad appear for relevant keywords depends on whether your website is optimized for that keyword and the amount you bid for the keyword.
What is the Google Ads campaign structure?
- At Optimized, we structure Google ad campaigns in Panama with an analysis that allows us to know how to optimize our client’s budget:
- PPC Audit: We create a baseline for the current PPC website performance based on current analytics, landing pages, and campaign statistics.
- Keywords Research: We define potential keywords according to the business goals outlined in the project brief and the opportunities found in the PPC Audit.
- Competitive Analysis: We define the PPC competition based on keyword research and determine areas of opportunity and risk.
We then decide whether the campaign should be Search, Display, Video, or a combination, depending on the campaign’s objectives.
We can also adjust a campaign based on:
- Keywords or phrases related to your products and services.
- Location, age, and language: Your ad will only be seen by people who are in the geographic area, are of the same age, and speak the language of your target audience.
- Days and hours: If your target audience will only contact you during office hours, then why have an ad at 10pm?
- Device: It can be a computer, a smartphone, or a tablet.
How to make a budget for Google Ads?
Para tener una campaña exitosa en Google Ads se debe definir el presupuesto a pagar al buscador. Este es un paso clave y para realizarlo hay que seguir los siguientes pasos:
- Definir los objetivos a lograr y las métricas de los mismos, porque el costo será diferente si se espera 20 clicks por día o 500 clicks por día.
- Definir el público objetivo: se debe seleccionar los datos demográficos los intereses y el comportamiento, porque puede ser que solamente le interese personas que vivan en una zona de la ciudad o que estén navegando en un sitio web específico.
- Elegir las palabras clave más importantes: Hay que definir cuáles serán las más relevantes y efectivas dado que una campaña puede tener desde 10 palabras claves en adelante, pudiendo llegar a tener 200 palabras dependiendo de la naturaleza de su negocio y lo que va publicitar. Por esto, al tener esta información podemos determinar el costo aproximado por palabra clave dentro de la subasta de Google para ciertos públicos.
Así es posible determinar cuál será el presupuesto total y el rendimiento esperado para campañas y grupos de anuncios específicos. Luego de iniciada la campaña es necesario analizar dicho rendimiento y hacer cambios que aseguren que los fondos se estén gastando de la forma más efectiva.
SEM + SEO a powerful combination
Are SEO and SEM digital marketing? Yes. SEO is the optimization of your website for search engines and SEM is marketing within the search engine itself. In other words, SEO increases visits to your website by making the site appear higher in Google search results, while SEM digital marketing increases the visibility of your site through paid ads such as Google Ads.
In the digital marketing industry, there is a constant debateabout whether an SEO effort is part of an SEM strategy or vice versa, at Optimized Corporation, as a Google Adwords agency, we like to see it as two parts of the same goal: attracting visitors to your website, potential customers to your business and growing your business, so we are going to suggest both strategies.
The best way to approach it will depend on several factors:
- The nature of your business
- The current state of your website
- The competition
- The budget
SEO is generally the best marketing tactic to get lasting results, while SEM will give you immediate results that will last as long as you invest in Google ads in Panama.
