In today’s media driven society, videos are becoming more important as a tool for businesses to be using to communicate and connect with their target markets. This is why implementing Video marketing in Panama is a key component to a succesful business.
YouTube Video Marketing in Panama
YouTube has 1 billion users each month. Owned by Google, it is the most searched online video site on the web.
Features of YouTube Video Marketing in Panama:
SEO Ranking
Because YouTube is a Google product, its videos are more likely to pop up on the first page of a search result. Hosting your video on YouTube, adding a keyword rich title and including a detailed description with tags increases the search ranking of your videos online.
Discovery Through Browsing
YouTube users frequently discover content by clicking on “related videos.” This makes it possible for users to stumble upon your video, and hence, your brand.
Easy Uploading
Uploading videos to YouTube is quick and intuitive. They accept a wide range of video file formats and include troubleshooting assistance for files they don’t support.
With all these pluses, though, YouTube has some limitations that are significant for businesses looking to increase brand awareness.
Facebook Video Marketing in Panama
Facebook is already the #1 online platform to promote and share videos, regardless of where the video is hosted.
Features of Facebook Video Marketing:
Increased Market Share
In December 2014, brands posted 20,000 more videos on Facebook than YouTube. Prior to that, YouTube had been the unquestioned leader for years in Facebook uploads.
Growth as a Platform
In January, Facebook Video had 3 billion daily views. Less than 4 months later, that number has jumped to 4 billion daily views.
Robust Ad Capabilities
Facebook offers targeted advertising, meaning that your business can easily connect with the demographic you want to reach. Moreover, if you create a video ad, you can easily track direct engagements and drive your ideal target to the video, and ultimately to your website.
Connecting with Customers Where They Are
People are on Facebook, averaging nearly 40 minutes per day! Hosting videos within the platform makes your brand accessible and easy to share. Your video will pop-up on a customer’s news feed right between posts from their friends and family, and ideally, they’ll then share it with their family and friends!
Auto Play
This feature allows you to hook your audience as they scroll through their news feed. Only Facebook videos have auto-play capability in the news feed. Smart businesses include catchy visual content in the first few seconds to keep people watching.
File Size Limits
Currently, Facebook only allows videos that are maximum of 1GB and a maximum of 20 minutes.
Less Searchable
When it comes to a user’s ability to find your content through search engines, Facebook Video simply can’t compete with YouTube, which accounts for 82% of video search results on Google.
The Verdict: Be Smart Load each video to both
