Benefits of Google AdWords in Panama
Google AdWords is paid advertising or pay per click (PPC) advertising on Google. The way it works is simple:
People use keywords (or search terms) to search for specific products and services
If the keywords you’ve chosen match what people search for, your paid ad appears next to or above organic Google search results
When people click on your ad, they’ll go to your website to learn more or buy
Benefits to using Google AdWords to market your business:
Measurable
With Google AdWords, every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc.
Cost Effective
One of Google AdWords’ primary benefits is that it’s extremely cost-effective. You only pay when someone clicks on your ad (i.e. you pay per click) and you determine exactly how much you want to spend. You can set your budget to $10 per day to $5000 per day; the options are limitless
Maximum Relevance
Google takes into account several factors when determining the ad rank. If your Google AdWords campaigns generally have a higher click through rate than your competitor’s, then the probability of your ad being clicked is higher, and thus, your ad would be placed above the competitor’s.
Similarly, Google takes into account your website and the page to which you’re directing the paid traffic (the landing page). If the quality of your website and landing page is more relevant to the search query than your competitor’s, then the user experience would be much higher for your ad than your competitor’s, and thus, your ad would be placed above theirs..
Highly Targeted
Google AdWords’ targeting capabilities are quite sophisticated and provide advertisers various channels in which to fine-tune their campaign, including:
Location Targeting: Google AdWords allows you to target specific geographic locations. More importantly, AdWords allows you to target people searching for or viewing pages about your targeted location, even if they may not be physically located in your target location.
Mobile Targeting: Enhanced campaigns allows advertisers to target mobile device users.
Language Targeting: AdWords has over 40 language options for campaign targeting.
Time Targeting: AdWords allows advertisers to select specific hours during the day for optimal targeting.
For more information on how to improve your sales by using Google Adwords in Panama then please contact us
