SEO in Panama
To do an Internet search, you go to your preferred search engine, enter a word or phrase, click “Search” or hit Enter, and get a page with at least 10 results relevant to what you searched for. In “technical” terms:
- The search engine (Google, Bing, and Yahoo) is called a search engine.
- The word or phrase you used is known as a keyword.
- The 10 results are called the first page of results. Keep in mind that there are an infinite number of pages of results, but we are only interested in the first page. Who searches on page five?
All major search engines like Google, Bing, and Yahoo display and rank results based on what they consider most relevant to users and the keywords they search for. The results are often a mix of websites, videos, images, and paid ads.
What is SEO?
SEO is an acronym for search engine optimization, which is the process of optimizing your website to get organic, or unpaid, traffic from the search engine results page.
In other words, SEO involves making certain changes to your website’s design, code, structure, and content to make it more attractive to a search engine. The goal is to have the search engine display your website as a top result on the results page.
If you have a website and want to get more traffic, SEO should be part of your marketing efforts.
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How to do SEO for Google?
Google has dominated the search engine market, holding an 88% market share worldwide, meaning out of every 10 people who do an internet search at least 8 will use Google. This is why Google SEO is so important.
Google ranks web pages, not websites as a whole.
Just because a business sells car parts doesn’t mean that every page on its site will rank for the query, “car parts.”
You can rank for different keywords and topics with different pages. Now let’s talk about some of the things that affect search engine rankings and visibility.
Why is SEO important?
By improving your SEO, you are working to improve your website’s visibility in search engines. This helps you reach and attract more potential customers.
By creating more engaging and effective SEO-focused content, you can increase your chances of attracting more targeted organic traffic to your business.
SEO and SEM positioning
When someone asks you what SEO is, the first thing you can make clear is that paying for ads is not involved and that the ultimate goal will always be to improve the visibility of a website in the organic results of the different search engines.
While SEM, an acronym in English for search engine marketing, refers to paid ads on search engines such as Google, Yahoo or Bing.
So SEO and SEM positioning, the first depends on the design, code, structure and content of your website, while the second on how much you are willing to invest in paid ads.
Which Optimized services help your SEO?
Link Bulding
Online Reputation Management
Optimizing YouTube Videos
Content Creation
What factors influence SEO results?
It is said that Google takes into account more than 200 factors to place a website in an excellent position in its search engine. These are some of them:
- Unique content: Both within your own site and in comparison to external sites is key to achieving search engine rankings.
- Showcase your expertise: There’s no point in attracting visitors to your website and it looks good if the content doesn’t demonstrate that your company is fit for the job
- Responsive: Your website should work on both mobile and desktop devices.
- Navigation: Can visitors find what they want on your website?
- Attention to detail: Make sure there are no broken links, grammatical or spelling errors
- Optimized SEO: Make sure each page has a target keyword
- Speed: A fast website will rank higher and create more conversions, sales, and loyal readers.
- Social Media: Have links to your social media and make sure your social media accounts have followers
- Optimize website loading: A website will never rank well.
- User engagement and interaction: Are users interacting by adding comments, making suggestions, engaging in conversations, etc.?
- Works without technical issues: Your website should be running on the latest version of the software and not be infected with malware
- Better than the competition: Is your website better than the websites your rivals have?
What is SEO strategy?
If you’re thinking “I want SEO for my website,” we can help! We are the best SEO agency in Panama, with proven results of effectiveness, we specialize in creating SEO-optimized websites and optimizing WordPress websites already online to rank at the top of Google Panama.
Our service includes:
- Website analysis and diagnosis
- Keyword research
- Meta Data adjustment
- Home page design and consultation
- Internal text link modifications
- Content writing (additional charges may apply)
- Google Analytics / Google Search
- Console Setup and Implementation
- Bing Webmaster Tools Setup and Implementation
- Ranking / Status Reports
- We deliver real, measurable results.
Our SEO consultants in Panama will talk to you about your business goals. They will research your industry, your competition, and the keywords you are targeting. They will provide regular, detailed updates on your website’s ranking and traffic.
How to do SEO on a website?
SEO depends on multiple factors as you saw in the previous section, so to start optimizing a website you should start by performing a website analysis
Ideally, SEO efforts should start before publishing your website. But this is not always the case, if you are online you should perform a website analysis to find out what needs to be improved. At Optimized Corporation we perform a complete SEO audit on sites that have already been created and that require improving their positioning.
Follow these steps to analyze yours:
- Verify that your site is unique in content: use Copyscape
- Check your site for content duplication, spelling and grammatical errors
- Your website should be mobile-friendly.
- Use small paragraphs for easy reading.
Make your website load fast - Work on your social media promotion.
- Check your bounce rate
- Check your competition
- Keep your website up to date in terms of software updates
- Remove spam or inappropriate comments.
