How to Start a Business Blog in Panama
Are you interested in starting a blog for your business in Panama?
Want to know how to set it up to get the best results? Find out here!
#1: Choose the Best Blog Layout
Here are the three most commonly used blog layouts:
• Three-column layout with two sidebars and the main content column
• Two-column layout with one sidebar and the main content column
• One-column layout with only the main content column
The most popular option out of all three layouts tends to be the two-column, main content plus sidebar layout. The key to making this layout work for your business is to ensure that the sidebar focuses on your business goals, with the most important elements at the top.
#2: Make It Mobile
No matter what layout you choose for your blog, make sure that it’s mobile-friendly. Google recommends responsive design, which is a fluid layout that reshapes itself based on the size of the screen.
#3: Add Multiple Opt-in Forms
If you want to convert blog readers into email subscribers to promote your company’s products and services, you need to have multiple opt-in forms on your blog.
#4: Configure SEO Fields
If you use WordPress, you can install free plugins like WordPress SEO to create key fields for all of your blog pages to optimize them for search engines. Once installed, start by adding the SEO title and meta description for your blog’s homepage, optimized for specific keywords.
#5: Use Social Sharing Buttons
Social sharing buttons are a must for your blog post content. They make it easier for your readers to share your content on the social networks that matter to you.
#6: Install Content Analytics
First, start with Google Analytics. The Behavior reports show you details about the traffic your content receives.
Next, make use of Google Webmaster Tools. The new Search Analytics report shows you how your content performs in search based on the number of times seen, the number of clicks and the average position in search.
#7: Create Unique User Accounts
If you have multiple people blogging for your company, whether they’re employees, guests or freelance writers, create a new user account for each person. Platforms like WordPress allow each author to have a custom author bio with their posts and an author page that archives all of their articles.
