When we talk about search engine optimization in Panama, it is difficult to judge the true cost and potential ROI of a project from the beginning.
Understanding the Many, Many Variables
First off you have to understand the marketplace dynamics which affect SEO success and pricing. How competitive is your industry? How competitive are the areas you serve?
Furthermore, the value of improving rankings varies dramatically from business to business and the amount of available traffic in a particular market. For some local businesses, being on the first page of Google results leads to a dramatic increase in leads and revenue while others only a marginal difference.
The entirety of the digital presence has to be taken into account and then you can develop a strategy that addresses important weaknesses.
Common Pricing Models
Most agencies offer project-based, retainer-based and hourly based pricing models in order to fit the diverse needs and budget of clients. It is a competitive marketplace and it seems agency are very willing to adjust their systems to retain clients.
The investment of search engine optimization in Panama
Over the years and with many hundreds of SEO projects completed, we’ve learned how to expertly tailor our SEO services to the unique variables of each client. We offer both monthly SEO services and one-time SEO projects, and we tailor our plans to our clients’ budgets.
We determine a scope of work by breaking down factors such as:
- How big is the website?
- How many pages need optimization?
- How much content development is needed, particularly if the site is obviously lacking important pages?
- How many technical issues need to be fixed?
- If it’s a local business, are there are multiple locations requiring business profile listing setup or edits?
- How many backlinks does the website have? If there are not many, we’ll allocate more budget to focus on building a strong link profile.
- How strong is the competition?
Month one is a higher fee because there is more heavy lifting to do in addressing technical issues and ensuring that all of the priority pages are keyword-optimized.
We can customize the scope of work to match a client’s budge.
At a reduced fee, we have fewer hours to invest in the work, so we execute our strategy at a reduced speed and with a reduced scope of work. In practice, this means it may take us two months to complete an SEO Tune-Up rather than completing it in the first month, and we’d develop less content per month and build fewer links per month on an ongoing basis.
