Client: Printshop

History

Print Shop is the leading digital printing company in Panama.
Many of the largest companies in Panama use their high-quality technology to print brochures, catalogs, flyers, business cards, etc.

When Optimized first started working with Print Shop, their website had very poor search engine results due to lack of content and infrequent updates.

Solution

Optimized proposed building a new website using WordPress that is easy to optimize for search engines, especially when using the Yoast SEO Plugin.

Optimized also offered to create content for the most frequently used search keywords – one page for each service offered, such as catalog printing, business card printing, etc.

Additionally, the proposal included creating 4 new sub pages every month to increase keyword coverage on the website.

Organic search engine ranking would take several months to reach the top positions on Google, so a Google Adwords campaign was created that would provide immediate ranking and provide the main keywords that would be used to create the organic content.

Result

Print Shop now enjoys excellent search engine results across a wide range of keywords.

The website is also the best designed digital printing website in Panama, converting website visitors into a steady stream of potential customers.

New content is added to the website each month, based on Google Adwords results or date-based products such as calendars or cards.

This successful project has resulted in referrals to other businesses within the family.