A recent survey found that small businesses are spending less and less time on branding initiatives such as logos and other marketing and sales activities when they’re first getting off the ground. Three out of four believe looking professional online boosts sales, but don’t prioritize that ever-so-important early branding in Panama. Meanwhile, six in ten say a company’s brand and website influenced their own purchase decisions.

Three fourths of those surveyed said a professional looking website helps attract better customers, according to the survey, which was conducted by 99Designs

It’s no surprise that finding customers ranks so highly here, but it seems a little odd that logo and branding rank so low given the largely agreed upon importance of these elements in actually getting these customers. Even company, which is obviously a major part of branding in Panama is just about as low a priority based on the the findings.

Women invest more time and money into getting a logo and company brand than men do when starting a business, and more women than men believe a professional-looking website is a priority, 99Designs found. Age plays a role as well. the older the respondents, the less importance they placed on the look and feel of their business.

Over half of businesses surveyed think they’ve possibly or definitely lost business because of a poorly designed site. In terms of industry, real estate and transportation/delivery businesses are most likely to say a company’s look and feel isn’t important.

In its research, eMarketer points to another study conducted in December. This one is from The Alternative Board, and asked small business owners which areas of their marketing strategy they would have improved upon when starting their businesses if they had it to do over again. Over half said brand building, which was reportedly the top response by far.