How many times have you done a Google search results appear where tens of endless meta titles and descriptions that appear neglected written by a robot.
The meta description is one of your last hopes on the SERP (search results page of search engine) to your site to attract people who are doing a search.
Do not give them the attention they deserve result in missed opportunities. Here we give you some tips on how to write Meta Descriptions that Work
What is a meta description? A meta description is the text that appears below the link of a result on the results page. Its purpose is to describe the content of the page and the person doing the search to choose your site over another. The words that match the search terms will appear in bold in the description.
The anatomy of a search result
Write meta descriptions
There are dozens of studies that explain the distribution of clicks by position in the results page.
In fact more than fifty percent of clicks happens in the top three, the first receives the most clicks and down as you go down in position on the page. We all know how difficult it is will rank in these top positions but using interesting and effective meta descriptions will help you stand out and attract the more limited audience in less senior positions on the page
4 key for a meta description that works:
Use language that encourages action. People who are doing searches often have a need to be filled, a problem to solve or a question. Make sure your description resolves the problem, explain the user exactly what to find when they click on your link. Be kind to copy must be brief and useful.
Use words such as “Learn”, “view”, use type numbers “four recommendations to” or adverbs “How”.
Curiosity.
Use your meta description to arouse the reader’s curiosity. Give him enough information to open their growing appetite and who wants to visit your site for more information.
Do not exceed 155 characters.
In general, it says a meta description should be less than 155 characters. However, Google does not really measured by characters; measured in pixels. Check the length of your meta description and title your SEOmofo.
Do not deceive the reader
If your meta description misleads the reader with content that is not relevant to the page you’re trying to run, you are providing a bad user experience. This not only affects the perception of your brand but also signals to Google that your content is not quality.
Also be sure to use (sparingly) for the keywords you want will rank on your description, if the words have been used in the search are displayed in bold as part of the description. And if not you write a meta description what happens? If not you write a meta description, Google will display a text at the first paragraph of your page. If there is a key word in that text will appear in bold. It is a lost opportunity to convince your potential readers.
Additional advice Authenticity
The average search engine is know as a goal when he sees generic description in the SERP (although they may not know what a meta description!). Use descriptive words (words no unnecessary “filler”) and do your best to connect with your target audience. Specific The first key to a great meta description is ask yourself a question or a problem and offer a way to solve it. The question must be specific and unambiguous.
Relevance
Have your audience in mind. Understands their needs, their behavior and their problems and know how you can help them solve. Your meta description is your chance to attract new audiences, winning prospects. Here we will show you how to write Meta Descriptions that work
There are 155 characters to help you sell your content, your website or your company. There are too many websites that forget this and lose a vital opportunity. Be sure to create an attractive target description for your website that will convince people choose you over your competitors.
