There is a simple rule which remains the tried and tested technique for successful SEO: optimize your keywords in your website with relevant and specific content.

In this article, we will talk about adding keywords to your website after completing your research. This article is suitable for anyone who is starting with SEO or you are adjusting your keyword strategy.

It begins with an audit of your website

Once you have identified the keywords in which you’re going to focus, we need to begin to add to your site.

The first step in this process is to identify which pages should include what keywords or phrases. To do shorthand you must do the following:

• Exports all pages of your site to an Excel spreadsheet.
• Order by most visited pages.
• Decide which category of keywords corresponds each page and adds that category in a column next to the name of the page.
• Add another column in the spreadsheet to include more specific keywords you want to add to that page. Remember that keywords must be relevant to the page content, as well as the terms that your target audience is looking for.

After completing this process for all your pages, or at least the most important, you can go to your website to start adding keywords.

Start adding keywords to your site

By optimizing your site for new keywords, you need to include keywords in your content. These are some of the most important places on your site where you must optimize the keywords you’ve selected:

Titles
Descriptions
Headers and content
Image File Names
URLs

Titles

The titles are displayed in the tab browser and search results and have a direct impact on clickthrough rates (CTR) of persons performing search and search rankings. When writing a title, is no more than about 65 characters, including one of your keywords or phrases objective, for people who searched can more easily identify your results are relevant to other inquiries.

Descriptions

The descriptions are also displayed in the search results and can help increase the CTR, but remember that today have no direct impact on the classification. Its purpose is to tell people who searched why they should click on your result. Using one of your keywords or phrases in your meta description that is relevant to the query, but is also

Headers and content

It is important to use keywords in your headers and content, as visitors are much more likely to remain on one page if they can see in it the terms that had sought. However, it is essential that you use these keywords naturally: first writes for readers, not for search engines.

Google employs the use of keywords in your content as a ranking factor, so by doing this can help improve your SERP placement. Although you should include keywords in various locations throughout the site, you should also avoid excessive use of keywords for the sake of SEO.

Titles of images and Alt text

You can also consider including keywords naturally into the image titles and alt text. This seems irrelevant, and not going to affect your search rankings as well as other things on this list-but it helps Google to find your site in search of images improves accessibility for visually impaired people who use screen readers and also it used as a minor factor in search ranking.

URL

It’s a good idea to include keywords in the URL, if these accurately describe the contents of the page. This is particularly important for companies that make many blogs. There is a huge opportunity to optimize your URL in each entry you post, since each entry lives in its own unique URL.

Avoid penalties search

There are a couple of things you should also avoid when optimizing your site for keywords:

1) Never hide keywords. Either using the same background color text, hiding them behind the images, or side with CSS. Hide keywords is not approved by the search engines and can lead to penalties, and simply will not be effective.

2) Avoid keyword stuffing in titles, headings, description of the content of the page URL. This looks like spam and is not approved by the search engines.

3) Do not force keywords where they belong. This is not exactly the same as stuffing a lot of keywords in a publication. It is rather not to force a keyword even if only one- if not relevant, contextually.