Optimization Tips For Your Website
Page Title
The most important optimization component, to ensuring your blog/website is picked up by search engines and read by web surfers, is your post’s title.
- Ensure that the beginning of the title contains targeted phrases and keywords
- Limiting the length of your title to no more than 65 characters – including spaces
Interlinking Content
If you want every page in your Blog/Website to be indexed by Search engine Spiders, Crawlers and BOT’s, then a good way to do that is to interlink your content.
Interlinking is a great way to increase your pageviews, and a good tactic to make your blog/website a sticky place for readers to hang around for a while.
Header Tags
Next, focus on your Heading Tags. Use h2, h3, h4 etc. judiciously to draw attention to key elements in your posts.
Keyword Density
Obviously you should use well-researched keywords, but how frequently you use them in your post matters too:
- Ideally, keep your keywords up to a density of 1.5%
- The opening paragraph (preferably the first sentence or two) must contain your main keyword once
- Sprinkle the keywords judiciously across the page
- Use the keyword/s in your closing paragraph/sentences once
- Underlining, bolding and italicising key points
Meta Description
Paying some attention to Meta Descriptions will go a long way in improving your Click Through Rate (CTR),
- Ensure the Meta Description represents a summary of your post
- Restrict Meta Descriptions to no more than 160 characters – inclusive of spaces
Images
Images not only draw human readers to your pages, but can also be used to attract Search engine BOTs.
- Name your images to include your keyword/phrase
- Make sure the keyword/phrase is included in the Alt-Text field of the image
- Use images of smaller density. Google now rates web pages on speed, and high-density images will slow down speed and lower rankings
Page Length
Pages should be , 250 to 300 words in length
Permalink Techniques
Design a good URL for the post. Things to remember:
- Front load your permalink with your desired keywords and phrases
- Stay away from special characters – they make your URL look like a complex math formula!
- Separate multiple strings with dashes, not brackets or commas
- Stick to alphabets (a-z) and numbers (0-9) where possible
External Links
Linking to credible sites is a good on-page optimization strategy, but it also draws traffic to your site because your readers know they’ll also be able to access a lot of great external information through your blog.
Content is King!
Regardless of how good your on-page optimization strategies are, ultimately readers come to your website because of your content
- Create unique content that readers might not easily find elsewhere
- Produce well researched content that can withstand scrutiny
- Write naturally, avoiding clichés and hype
Use this Optimization Tips For Your Website and surely you will see improvements!
