With social media advertising, you’re still providing people the same great value that you normally would on your other channels, like organic, social, and email—you’re just putting some money behind your promotions to show your content to people who you think would benefit from it. Having Twitter Advertising in Panama can be very profitable if you are using it correctly. Optimized has the experience and can guide you on the best practices.

Twitter Ad Types

For paid advertising on Twitter, you have your choice between several different options:

• Promoted Tweets
• Followers (Promoted Account)
• Apps or Videos

When deciding between the options, think of what your goal is. Do you want people to view a blog post or visit a webpage? Promoted Tweets are your best bet. Do you want to increase brand awareness by gettingpeople to follow your account? Go with the Followers (Promoted Account) option. Since generally companies use Twitter Ads to get people to visit a certain webpage, Promoted Tweets typically are the way to go.

Promoted Tweet
A Promoted Tweet can either be a Tweet that your account has already created before and which you can pay to promote to a wider audience (similar to a Boosted Post on Facebook), or it’s a Tweet designed specifically as an ad that will appear in users’ timelines and search results but not your own Twitter account (like a Promoted Post on Facebook). The former option can help increase engagement on your Twitter handle, and the engagement will appear to be organic.

Followers (Promoted Account)
By choosing the Followers (Promoted Account) option a link to promote your account, rather than a Tweet to promote a separate URL, will show up in users’ timelines. You have 140 characters to make your account seem awesome and worth following, so make every character count.

Apps or Videos
The other two options are app installs or engagements as well as video views. The former is a good choice for mobile advertising if you have an app that you would like to promote

• Displaying Your Ad
• Analyzing Ad Success