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With social media advertising, you’re still providing people the same great value that you normally would on your other channels, like organic, social, and email—you’re just putting some money behind your promotions to show your content to people who you think would benefit from it. Similarly to Twitter and Facebook, with Linkedin Advertising in Panama you can either create an Ad or a Sponsored update.

LinkedIn is a business-oriented social networking service. It was founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. In 2006, LinkedIn increased to 20 million members. As of March 2015, LinkedIn reports more than 364 million acquired users in more than 200 countries and territories.

Linkedin Types of Ads

An Ad is more along the lines of your stan dard banner ad: picture and not much text, placed on the side of the screen.

Sponsored Update – There are two types of Sponsored Updates:

A Direct Sponsored Content is a post that shows up in users’ feeds that doesn’t go on your own LinkedIn page, while a standard.

A Sponsored Post is a post on your own page that is “boosted” with money and can alsoshow up in users’ feeds. With Direct Sponsored Content, you can use a specific tracking token to inform you as to which leads are coming from paid channels, go deep into targeting audiences, and test out several different ads to see which ones perform best. Linkedin Advertising in Panama is a great way to do this.

Please contact us for more information on:

• Setting Up Your Campaign
• Targeting Your Desired Audience
• Budgeting
• Bidding
• Creating Images and Copy
• Displaying Your Ad
• Analyzing Ad Success

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