Advertising design in Panama is a form of commercial communication that consists of graphic elements that strive to persuade, with marketing, “manipulate” our visual perception. The main goal of advertising design is to convince and produce emotions that lead to specific actions.

Advertising design can be printed or electronic.

Editorial design is meant o be informative and entertaining. It is a combination of written content with graphics, being photographs or illustrations. Although the content is extremely important for a magazine, newspaper or book, editorial design is what makes a publication stand out from another, since it is what gives the first impression.